

The term clickbait is sometimes used for any article that is unflattering to a person. The articles associated with such headlines often are unoriginal, and either merely restate the headline, or copies content from a more genuine news source. Ī more commonly used definition is a headline that intentionally over-promises and under-delivers. However, this definition excludes a lot of content that is generally regarded as clickbait. įacebook, while trying to reduce the amount of clickbait shown to users, defined the term as a headline that encourages users to click, but doesn't tell them what they will see. The fact that the headline is written to be eye-catching is irrelevant in Smith's view since the headline accurately describes the article.

Smith notes that Buzzfeed headlines such as "A 5-Year-Old Girl Raised Enough Money To Take Her Father Who Has Terminal Cancer To Disney World" deliver exactly what the headline promises. While there is no universally agreed-upon definition of clickbait, Merriam-Webster defines clickbait as "something designed to make readers want to click on a hyperlink, especially when the link leads to content of dubious value or interest." states that clickbait is "a sensationalized headline or piece of text on the Internet designed to entice people to follow a link to an article on another web page." īuzzFeed editor Ben Smith states that his publication doesn't do clickbait, using a strict definition of clickbait as a headline that is dishonest about the content of the article. ( Click fraud, however, is a separate form of online misrepresentation which uses a more extreme disconnect between what is being presented in the frontside of the link versus what is on the click-through side of the link, also encompassing malicious code.) The term clickbait does not encompass all cases where the user arrives at a destination that is not anticipated from the link that is clicked.Ī defining characteristic of clickbait is misrepresentation in the enticement presented to the user to manipulate them to click onto a link. In extreme degree, like bait-and-switch, clickbait is a form of fraud. īefore the Internet, a marketing practice known as bait-and-switch used similar dishonest methods to hook customers.

The "-bait" part of the term makes an analogy with fishing, where a hook is disguised by an enticement ( bait), presenting the impression to the fish that it is a desirable thing to swallow. Click-bait headlines add an element of dishonesty, using enticements that do not accurately reflect the content being delivered. A " teaser" aims to exploit the "curiosity gap", providing just enough information to make readers of news websites curious, but not enough to satisfy their curiosity without clicking through to the linked content.
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Also, when you create an account, you can play using your Android smartphone as well as Windows, Mac or iOS.Fictional examples of " chumbox" style adverts, employing common clickbait tactics of using an information gap to encourage reader curiosity, and promising easy-to-read numbered listsĬlickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading. At the beginning, you may get a little overwhelmed by the amount of features available to you, but, once you’re used to it you’ll discover how spectacular this game is. But, the most entertaining part is definitely interacting with the rest of the users, visiting the millions of worlds that have been created by others and just enjoying the experience. The possibilities in Growtopia are infinite, and once you start playing, you’ll even find tons of fun minigames inside. This doesn’t mean that you can only build things like you can in Minecraft, nope you can create songs, drawings, levels, puzzles, and so much more. In other words, you can really let your imagination fly in this game by creating basically anything you can imagine.

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